A PR team in Bollywood is often the driving force behind the success of an actor or new release. It is responsible for the publicity of an actor, a movie, a music album, or a song.
However, they must not be confused with marketing. They complement the marketing team by ensuring media coverage and hype around the marketing events.
Publicists or PRs strategically roll out news articles with images and videos to create curiosity among the audience about the events, personal lives of celebrities, the launch of the film, or the discussions about the new release.
They also help make individuals famous with PR hype and keep Bollywood celebrities in the news throughout the rear with articles, news releases and features giving them regular and consistent media coverage.