In Bollywood, where stardom often comes hand in hand with scrutiny, the art of crisis management has taken centerstage. As the industry grapples with controversies and public relations challenges, a behind-the-scenes look reveals a strategic shift in the way crisis management is handled, marking a…
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Abhay Deol says he does not believe in PR but Bollywood still believes in…
When Abhay Deol speaks about the industry, he rarely whispers. In a recent interview, the actor once again…
YouTube channel ‘Decoding Dhandha’ retracts AI-hallucinated claims…
YouTube channel ‘Decoding Dhandha’ has retracted false claims about Bollywood publicist Dale Bhagwagar after…
The real reason Ranbir Kapoor is not active on social media
In an era where actors announce breakfast, gym sessions, film wraps and family holidays with a tap on a screen,…
The secret shield of Bollywood stars
Bollywood can be brutally unpredictable. One careless quote can spark outrage. One weak film can trigger trolling.…
How top Bollywood PR agencies decide who trends online
In Bollywood today, trending online is no longer accidental. It is engineered through timing, psychology, audience…
CASE STUDY: This publicist pioneered Bollywood’s ‘PR clearance’ trend…
There was a time in Bollywood when journalists could ring a star directly, wait outside a vanity van, or intercept…
Radhikka Madan slams negative PR culture. BUT…
There is a familiar rhythm to Bollywood conversations. Every few months, an actor speaks up against PR. The…
The money secrets behind Bollywood PR
Bollywood thrives on glamour, but behind the curtain lies a PR machinery that quietly dictates who shines and who…
Bollywood PR firms outpace film producers in influence
Why top Bollywood PR agencies are bigger than film producers
Bollywood has always been a business of stars and…