In Bollywood and celebrity culture, a single misstep can trigger a tidal wave of negative headlines. When a star’s reputation is on the line, the glare from mainstream news websites, business portals, and lifestyle publications can be relentless. Careers that took decades to build can teeter on the…
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OTT versus cinema: How media coverage strategies shift for hits
In the high-stakes game of entertainment, the way a film is promoted can make or break its success. With the…
Paparazzi, PR and the price of fame in Bollywood
Bollywood is not just about the films - it’s about the spectacle, the drama, and the relentless chase for…
AI, deepfakes and bots threaten to upend the future of Bollywood PR
Let’s get real - the public relations industry is no longer just about press releases, phone calls and schmoozing…
Bollywood actors out of work and out of touch
Imagine this. You’ve spent years refining your craft, hustling for auditions, shooting late nights, dreaming of…
What makes this Indian PR maven the most famous publicist in India
Dale Bhagwagar is a name that resonates across Bollywood, business, and media circles with an undeniable air of…
Emerging trends shaping Bollywood public relations
Bollywood public relations has always been an ever-evolving industry, adapting to the changing preferences of…
The truth about organic and paid PR in Bollywood
Public relations in Bollywood has always been a game of perception, but the methods used to shape that perception…
Why Bollywood PR strategies are rewriting the rules of fame
For decades, Bollywood stardom was dictated by box office success and industry networking. But in today’s…
Savan Kotecha wants to set up ‘India’s first boy band’! But it…
A new initiative to form a boy band in India has caught the industry's attention. However, its claim of creating…