In Bollywood, perception is profit. The difference between a blockbuster and a box office disaster often comes down to more than just what’s on screen. It’s about who’s talking, what’s being said, and where the story is being told. Public relations isn’t just a support act - it’s the main event when…
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Awards, PR & politics: How Bollywood’s trophy race is rigged
Bollywood’s annual awards season is a spectacle of glamour, red carpets, and emotional acceptance speeches. Yet,…
Crisis or opportunity? How PR turns the tide on cancel culture
In today’s high-stakes world of mainstream news, a single misstep can send a brand, a business leader, or a…
Social media storms to redemption: PR’s battle for star reputations
In Bollywood and celebrity culture, a single misstep can trigger a tidal wave of negative headlines. When a star’s…
OTT versus cinema: How media coverage strategies shift for hits
In the high-stakes game of entertainment, the way a film is promoted can make or break its success. With the…
Paparazzi, PR and the price of fame in Bollywood
Bollywood is not just about the films - it’s about the spectacle, the drama, and the relentless chase for…
AI, deepfakes and bots threaten to upend the future of Bollywood PR
Let’s get real - the public relations industry is no longer just about press releases, phone calls and schmoozing…
Bollywood actors out of work and out of touch
Imagine this. You’ve spent years refining your craft, hustling for auditions, shooting late nights, dreaming of…
What makes this Indian PR maven the most famous publicist in India
Dale Bhagwagar is a name that resonates across Bollywood, business, and media circles with an undeniable air of…
Emerging trends shaping Bollywood public relations
Bollywood public relations has always been an ever-evolving industry, adapting to the changing preferences of…