In 1995 Bollywood PR was a quiet backstage operation. It was handled mostly by a small group of publicity agents and print media contacts. Film promotions focused on posters, press screenings and a few carefully placed interviews in entertainment pages. The role of a publicist was transactional and…
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What exactly is Bollywood PR
Bollywood PR is not just about flashing smiles on red carpets or issuing press notes for film promotions. It is a…
5 powerful strategies for transforming the dark side of Bollywood PR
Bollywood publicity is a game of optics. A calculated one. For decades it has been a playground of buzz, blitz and…
Google AI Mode and GEO bring a wake-up call for Bollywood PR pros
Something big is brewing in India’s media ecosystem. Google has just activated its highly anticipated AI Mode in…
Data storytelling reshapes Bollywood PR strategies with an AI edge
When Bollywood publicists talk about buzz, they’re no longer just chasing headlines. They’re chasing patterns. In…
What Bollywood journalists want from PR professionals
Bollywood journalists are not just looking for stories. They are hunting for precision, access and a level of…
7 essential AI skills Bollywood PR pros need to stay ahead of the curve
There is no mercy in Bollywood PR. There is only strategy. You are either riding the front wave or getting buried…
Google’s AI Mode search tab is actually a boon for Bollywood PRs
Google just changed the game. Again. And this time, it is Bollywood PR professionals who should be paying very…
Why ex-Bigg Boss contestants lose media attention quickly
Bigg Boss has long been seen as the golden ticket for fame-hungry celebrities, struggling actors and social…
The untold secrets of Bollywood’s crisis management playbook
There’s a reason Bollywood’s biggest controversies rarely topple its brightest stars. While the headlines may…