Indian cinema did not emerge in isolation. It grew up under British rule, and that context shaped who could make films, what stories were allowed on screen and how audiences came to see themselves. Colonisation was not incidental to the industry's early history. It was the environment in which that…
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The real reasons AI is reshaping Bollywood’s PR machine
Ask a Mumbai based publicist four years ago whether they used artificial intelligence and you would likely have got…
Inside the paid PR culture Rakul Preet Singh wants gone
Every industry has an open secret it rarely discusses on the record. In Hindi cinema, that secret is publicity, and…
Two months after Karan Johar’s PR warning, Bollywood is still playing the…
When Karan Johar declared that "Bollywood should stop doing PR", it was one of those rare moments when an insider…
Akshaye Khanna versus the PR machine: Low profile high stakes
Akshaye Khanna says he dislikes PR but Bollywood still counts visibility
When Akshaye Khanna talks about the…
Ranbir Kapoor says he avoids PR but Bollywood never avoids visibility
When Ranbir Kapoor speaks about fame, he often sounds almost detached from it. In a recent interview, the actor…
The smart Indian diaspora guide to building credibility in India without being…
For years, credibility in India depended heavily on physical presence. You had to attend events, network…
Ameesha Patel called out fake PR and got her biggest trending moment in years
Few things in Bollywood are quite as entertaining as a celebrity declaring, at considerable volume and to a large…
Bollywood PR under fire: When stars push back against the machine
Public relations has long been the invisible scaffolding holding Bollywood's celebrity culture together. From…
Behind the scenes: Crisis management PR tactics transforming Bollywood
In Bollywood, where stardom often comes hand in hand with scrutiny, the art of crisis management has taken…