Hiring a publicist in Bollywood is one of those decisions that looks straightforward from the outside and turns out to be anything but once you are actually in the room. The industry runs on relationships, reputation and timing, and getting the choice wrong does not just waste a budget, it can leave…
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Deepika Padukone and the double standard she keeps exposing
Two major franchise exits in the space of a year would end most actors' momentum. For Deepika Padukone, it has…
What kind of money do Bollywood PRs make and how are the payments made?
A career in Bollywood public relations can be a genuinely lucrative one, though the numbers vary far more than most…
Why Bollywood’s reaction to the NEET protests stayed so carefully worded
When Union Education Minister Dharmendra Pradhan resigned on July 25, following weeks of youth led protests over…
Analysis: The impact of British colonisation on the evolution of the Indian film…
Indian cinema did not emerge in isolation. It grew up under British rule, and that context shaped who could make…
The real reasons AI is reshaping Bollywood’s PR machine
Ask a Mumbai based publicist four years ago whether they used artificial intelligence and you would likely have got…
Inside the paid PR culture Rakul Preet Singh wants gone
Every industry has an open secret it rarely discusses on the record. In Hindi cinema, that secret is publicity, and…
Two months after Karan Johar’s PR warning, Bollywood is still playing the…
When Karan Johar declared that "Bollywood should stop doing PR", it was one of those rare moments when an insider…
Akshaye Khanna versus the PR machine: Low profile high stakes
Akshaye Khanna says he dislikes PR but Bollywood still counts visibility
When Akshaye Khanna talks about the…
Ranbir Kapoor says he avoids PR but Bollywood never avoids visibility
When Ranbir Kapoor speaks about fame, he often sounds almost detached from it. In a recent interview, the actor…