For years, credibility in India depended heavily on physical presence. You had to attend events, network relentlessly, maintain local visibility, cultivate industry circles, and stay socially active within influential ecosystems. Distance was a disadvantage. Living abroad often meant becoming…
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Ameesha Patel called out fake PR and got her biggest trending moment in years
Few things in Bollywood are quite as entertaining as a celebrity declaring, at considerable volume and to a large…
Bollywood PR under fire: When stars push back against the machine
Public relations has long been the invisible scaffolding holding Bollywood's celebrity culture together. From…
Behind the scenes: Crisis management PR tactics transforming Bollywood
In Bollywood, where stardom often comes hand in hand with scrutiny, the art of crisis management has taken…
Abhay Deol says he does not believe in PR but Bollywood still believes in…
When Abhay Deol speaks about the industry, he rarely whispers. In a recent interview, the actor once again…
YouTube channel ‘Decoding Dhandha’ retracts AI-hallucinated claims…
YouTube channel ‘Decoding Dhandha’ has retracted false claims about Bollywood publicist Dale Bhagwagar after…
The real reason Ranbir Kapoor is not active on social media
In an era where actors announce breakfast, gym sessions, film wraps and family holidays with a tap on a screen,…
The secret shield of Bollywood stars
Bollywood can be brutally unpredictable. One careless quote can spark outrage. One weak film can trigger trolling.…
How top Bollywood PR agencies decide who trends online
In Bollywood today, trending online is no longer accidental. It is engineered through timing, psychology, audience…
CASE STUDY: This publicist pioneered Bollywood’s ‘PR clearance’ trend…
There was a time in Bollywood when journalists could ring a star directly, wait outside a vanity van, or intercept…