Public relations has long been the invisible scaffolding holding Bollywood's celebrity culture together. From orchestrating film launches to managing crises, PR professionals have quietly shaped how stars are seen, heard and remembered. But in recent years, the machinery itself has come under…
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Behind the scenes: Crisis management PR tactics transforming Bollywood
In Bollywood, where stardom often comes hand in hand with scrutiny, the art of crisis management has taken…
Abhay Deol says he does not believe in PR but Bollywood still believes in…
When Abhay Deol speaks about the industry, he rarely whispers. In a recent interview, the actor once again…
YouTube channel ‘Decoding Dhandha’ retracts AI-hallucinated claims…
YouTube channel ‘Decoding Dhandha’ has retracted false claims about Bollywood publicist Dale Bhagwagar after…
The real reason Ranbir Kapoor is not active on social media
In an era where actors announce breakfast, gym sessions, film wraps and family holidays with a tap on a screen,…
The secret shield of Bollywood stars
Bollywood can be brutally unpredictable. One careless quote can spark outrage. One weak film can trigger trolling.…
How top Bollywood PR agencies decide who trends online
In Bollywood today, trending online is no longer accidental. It is engineered through timing, psychology, audience…
CASE STUDY: This publicist pioneered Bollywood’s ‘PR clearance’ trend…
There was a time in Bollywood when journalists could ring a star directly, wait outside a vanity van, or intercept…
Radhikka Madan slams negative PR culture. BUT…
There is a familiar rhythm to Bollywood conversations. Every few months, an actor speaks up against PR. The…
The money secrets behind Bollywood PR
Bollywood thrives on glamour, but behind the curtain lies a PR machinery that quietly dictates who shines and who…