Walk into any Bollywood newsroom, and you’ll feel it - the pulse, the urgency, the relentless drive to break the next big story. But beneath the surface, there’s a force more powerful than any blockbuster or superstar. It’s the PR agency, the invisible hand that shapes, sculpts, and sometimes even…
Read More...
Author

Branding Bollywood 81 posts
Branding Bollywood is infotainment ingrained. It tracks the top best in the business of Bollywood publicity. It features the who's who of the Indian news media, covering the entertainment industry in Mumbai. A one-stop search for mostly everything about imaging, publicity, promotions, advertising, digital marketing, branding and Bollywood PR.
Paid news & planted stories: The dark side of the Bollywood PR machinery
Bollywood is not just about the films you watch; it’s about the stories you consume in the media. Behind every…
Why do A-listers switch PR teams? Inside the high-stakes world of Bollywood’s PR…
In Bollywood, image is the currency of power. Every headline, every interview, every whisper in the press can tip…
Can PR save a flop film? The truth about Bollywood’s hype machine
In Bollywood, perception is profit. The difference between a blockbuster and a box office disaster often comes down…
Awards, PR & politics: How Bollywood’s trophy race is rigged
Bollywood’s annual awards season is a spectacle of glamour, red carpets, and emotional acceptance speeches. Yet,…
Crisis or opportunity? How PR turns the tide on cancel culture
In today’s high-stakes world of mainstream news, a single misstep can send a brand, a business leader, or a…
Social media storms to redemption: PR’s battle for star reputations
In Bollywood and celebrity culture, a single misstep can trigger a tidal wave of negative headlines. When a star’s…
OTT versus cinema: How media coverage strategies shift for hits
In the high-stakes game of entertainment, the way a film is promoted can make or break its success. With the…
Paparazzi, PR and the price of fame in Bollywood
Bollywood is not just about the films - it’s about the spectacle, the drama, and the relentless chase for…
AI, deepfakes and bots threaten to upend the future of Bollywood PR
Let’s get real - the public relations industry is no longer just about press releases, phone calls and schmoozing…