Walk into any Bollywood newsroom, and you’ll feel it - the pulse, the urgency, the relentless drive to break the next big story. But beneath the surface, there’s a force more powerful than any blockbuster or superstar. It’s the PR agency, the invisible hand that shapes, sculpts, and sometimes even…
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Paid news & planted stories: The dark side of the Bollywood PR machinery
Bollywood is not just about the films you watch; it’s about the stories you consume in the media. Behind every…
Why do A-listers switch PR teams? Inside the high-stakes world of Bollywood’s PR…
In Bollywood, image is the currency of power. Every headline, every interview, every whisper in the press can tip…
Can PR save a flop film? The truth about Bollywood’s hype machine
In Bollywood, perception is profit. The difference between a blockbuster and a box office disaster often comes down…
Awards, PR & politics: How Bollywood’s trophy race is rigged
Bollywood’s annual awards season is a spectacle of glamour, red carpets, and emotional acceptance speeches. Yet,…
Crisis or opportunity? How PR turns the tide on cancel culture
In today’s high-stakes world of mainstream news, a single misstep can send a brand, a business leader, or a…
Social media storms to redemption: PR’s battle for star reputations
In Bollywood and celebrity culture, a single misstep can trigger a tidal wave of negative headlines. When a star’s…
OTT versus cinema: How media coverage strategies shift for hits
In the high-stakes game of entertainment, the way a film is promoted can make or break its success. With the…
Paparazzi, PR and the price of fame in Bollywood
Bollywood is not just about the films - it’s about the spectacle, the drama, and the relentless chase for…
AI, deepfakes and bots threaten to upend the future of Bollywood PR
Let’s get real - the public relations industry is no longer just about press releases, phone calls and schmoozing…