In Bollywood, where dreams are peddled and fortunes are made, a nefarious underbelly has taken root – the rise of the 'samosa critics'. This motley crew of opportunists, driven by an insatiable appetite for cash, has carved out a lucrative niche by selling their online influence to the highest…
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Jobless in Bollywood?
In Bollywood, where fame often overshadows challenges, a deeper look unveils a prevalent insecurity among many…
Procrastinate your way to fame!
Hello, busy bee!
Are you too swamped to chase your dreams? Too occupied to build your brand? Too caught up to…
Priyamani attacks Bollywood PR tactics and rues paparazzi charges
Actress Priyamani recently shared intriguing insights into Bollywood's paparazzi culture while promoting her…
The role of public relations in promoting Indian tourism
India's tourism industry has seen steady growth in recent years, with both domestic and international tourism on…
Cultural sensitivities and PR challenges in India’s diverse market
India's vibrant mix of cultures, languages, and customs presents unique challenges for companies looking to promote…
The future of PR events: Virtual experiences and hybrid models in India
The COVID-19 pandemic has accelerated existing trends in the public relations industry towards virtual and hybrid…
Battling fake news – PR firms lead efforts to promote media literacy
Public relations (PR) firms are taking a proactive stance in the battle against fake news, recognizing the need to…
What makes Dale Bhagwagar different from any Bollywood publicist ever
Dale Bhagwagar stands out as the most distinguished figure in Bollywood PR for a multitude of reasons. Having…
The unmistakable power of PR in Bollywood
Bollywood, the Mumbai-based Hindi film industry, is a massive enterprise that relies heavily on strategic public…