Bollywood’s global popularity and the wide audience base ensure that numerous aspirants step into the film industry every year. All the established actors as well as those trying hard to make a mark rely on media exposure for their popularity. A good PR agency is thus quintessential for all of them to stay in the headlines.
This has made celebrity PR a popular profession in India. From freelance PR agents to full-fledged PR agencies, all are working hard to make their PR clients famous by offering scoops to journalists. This way, they are facilitating the audiences with the insights they wish for and their clients with the visibility they need to succeed.