In Bollywood, star power is more than just red-carpet charisma. It is a business tool. A strategic asset. And when used right, it can mean the difference between a film that fades and one that dominates opening-week collections. Over the years, celebrity endorsements have grown into a critical piece…
Read More...
Author
93 posts
Why cultural storytelling is the strongest strategy in fashion PR
Fashion is not just fabric. It is memory, identity and message stitched into form. And when it comes to Public…
From buzz to buzz-bust?: Bollywood actors who couldn’t sustain the spotlight
It’s tempting to believe that a storm of headlines, some sharp styling and a few viral interviews are enough to…
Kya Kehna turns 25: The film that changed what it meant to be ‘family cinema’ in…
Kya Kehna wasn’t just a film — it was a social jolt wrapped in the softness of mainstream Hindi cinema. At a time…
What Brand Aishwarya Rai Bachchan teaches us about PR
In the high-stakes world of fame, few names resonate with as much power and persistence as Aishwarya Rai Bachchan.…
Top Bollywood PR agencies: Shaping stars and movies
In the high-octane world of Bollywood, there's a powerful force working behind the scenes that's absolutely…
How power couples like Deepika-Ranveer, Virat-Anushka manage their public image
The Indian celebrity circuit is a high-stakes game, and few play it as strategically as Deepika Padukone-Ranveer…
The cost of fame: PR budgets of Bollywood A-listers vs. struggling actors
In Bollywood, stardom is not just about acting chops or box office numbers. It’s about being seen, heard, and…
Behind the curtain: Bollywood PR and the politics of publicity
In India, Bollywood stars are more than just film personalities - they are cultural heavyweights with the power to…
PR wars: Are Bollywood feuds real or manufactured for fame?
Are Bollywood feuds real or just another tool in the publicity arsenal? In an industry where every headline counts…