In the glamour industry, where stars rise and fall with the changing tides of public opinion, one factor remains consistently crucial for artists of Indian origin: the power of Indian media coverage.
From the bustling streets of Mumbai to the glittering lights of Hollywood, the influence of Indian…
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How much does it cost to do music PR for a song or music video in India?
Music PR and Promotions for singers, music albums, songs, singles, music composers and music videos depend on which…
PR movies: Exploring Bollywood’s rare portrayal of PR professionals in…
Unlike their Western counterparts, Bollywood films often overlook the lives of publicists. However, there are a few…
The future of branding: Emerging technologies reshaping entertainment
The branding scene is undergoing a seismic shift, marking an era of profound realignment with emerging consumer…
The art of storytelling in branding
In the realm of branding, storytelling is not just a buzzword but a strategic tool that can elevate a brand from…
How Mumbai’s Bollywood PR agencies shape entertainment publicity
Mumbai, often referred to as the “City of Dreams,” is a bustling metropolis that thrives on creativity, glamour,…
The power of positive PR in Mumbai’s Bollywood dream factory
Within the pulsating heart of Mumbai's Bollywood dream factory, a miraculous force propels the wheels of fame and…
Unraveling the intricacies of Bollywood PR machinery
In an industry fueled by glamour, gossip, and grandiose egos, the concept of objectivity in Bollywood journalism…
Alaya F. v/s Bollywood
Alaya F, the talented actress known for her roles in Bollywood, recently shed light on the harsh realities of the…
Bollywood’s affair with ‘Samosa Critics’ and manufactured hype
In Bollywood, where dreams are peddled and fortunes are made, a nefarious underbelly has taken root – the rise of…