Bollywood is not just about the films you watch; it’s about the stories you consume in the media. Behind every headline, every feature, and every “exclusive” interview lies a calculated effort by PR teams to shape narratives that serve their interests. The mainstream news websites, Bollywood-focused…
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Why do A-listers switch PR teams? Inside the high-stakes world of Bollywood’s PR…
In Bollywood, image is the currency of power. Every headline, every interview, every whisper in the press can tip…
Can PR save a flop film? The truth about Bollywood’s hype machine
In Bollywood, perception is profit. The difference between a blockbuster and a box office disaster often comes down…
Awards, PR & politics: How Bollywood’s trophy race is rigged
Bollywood’s annual awards season is a spectacle of glamour, red carpets, and emotional acceptance speeches. Yet,…
Crisis or opportunity? How PR turns the tide on cancel culture
In today’s high-stakes world of mainstream news, a single misstep can send a brand, a business leader, or a…
Social media storms to redemption: PR’s battle for star reputations
In Bollywood and celebrity culture, a single misstep can trigger a tidal wave of negative headlines. When a star’s…
OTT versus cinema: How media coverage strategies shift for hits
In the high-stakes game of entertainment, the way a film is promoted can make or break its success. With the…
Paparazzi, PR and the price of fame in Bollywood
Bollywood is not just about the films - it’s about the spectacle, the drama, and the relentless chase for…
AI, deepfakes and bots threaten to upend the future of Bollywood PR
Let’s get real - the public relations industry is no longer just about press releases, phone calls and schmoozing…
Bollywood actors out of work and out of touch
Imagine this. You’ve spent years refining your craft, hustling for auditions, shooting late nights, dreaming of…