Something big is brewing in India’s media ecosystem. Google has just activated its highly anticipated AI Mode in India. At the same time, a fresh wave of content strategy is coming into focus with the rising importance of GEO or Generative Engine Optimisation. Add this to the existing SEO techniques…
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Data storytelling reshapes Bollywood PR strategies with an AI edge
When Bollywood publicists talk about buzz, they’re no longer just chasing headlines. They’re chasing patterns. In…
What Bollywood journalists want from PR professionals
Bollywood journalists are not just looking for stories. They are hunting for precision, access and a level of…
7 essential AI skills Bollywood PR pros need to stay ahead of the curve
There is no mercy in Bollywood PR. There is only strategy. You are either riding the front wave or getting buried…
Google’s AI Mode search tab is actually a boon for Bollywood PRs
Google just changed the game. Again. And this time, it is Bollywood PR professionals who should be paying very…
Why ex-Bigg Boss contestants lose media attention quickly
Bigg Boss has long been seen as the golden ticket for fame-hungry celebrities, struggling actors and social…
The untold secrets of Bollywood’s crisis management playbook
There’s a reason Bollywood’s biggest controversies rarely topple its brightest stars. While the headlines may…
Future challenges for Bollywood PR professionals
Bollywood PR has never been for the faint hearted. But the game is about to get tougher. Much tougher. The rules…
Why smart celebrity endorsements give Bollywood films a competitive edge
In Bollywood, star power is more than just red-carpet charisma. It is a business tool. A strategic asset. And when…
Why cultural storytelling is the strongest strategy in fashion PR
Fashion is not just fabric. It is memory, identity and message stitched into form. And when it comes to Public…