There is no mercy in Bollywood PR. There is only strategy. You are either riding the front wave or getting buried beneath it. As artificial intelligence tightens its grip on every profession, publicists in the entertainment business can no longer afford to play the waiting game. You want the next…
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Google’s AI Mode search tab is actually a boon for Bollywood PRs
Google just changed the game. Again. And this time, it is Bollywood PR professionals who should be paying very…
Why ex-Bigg Boss contestants lose media attention quickly
Bigg Boss has long been seen as the golden ticket for fame-hungry celebrities, struggling actors and social…
The untold secrets of Bollywood’s crisis management playbook
There’s a reason Bollywood’s biggest controversies rarely topple its brightest stars. While the headlines may…
Future challenges for Bollywood PR professionals
Bollywood PR has never been for the faint hearted. But the game is about to get tougher. Much tougher. The rules…
Why smart celebrity endorsements give Bollywood films a competitive edge
In Bollywood, star power is more than just red-carpet charisma. It is a business tool. A strategic asset. And when…
Why cultural storytelling is the strongest strategy in fashion PR
Fashion is not just fabric. It is memory, identity and message stitched into form. And when it comes to Public…
From buzz to buzz-bust?: Bollywood actors who couldn’t sustain the spotlight
It’s tempting to believe that a storm of headlines, some sharp styling and a few viral interviews are enough to…
Kya Kehna turns 25: The film that changed what it meant to be ‘family cinema’ in…
Kya Kehna wasn’t just a film — it was a social jolt wrapped in the softness of mainstream Hindi cinema. At a time…
What Brand Aishwarya Rai Bachchan teaches us about PR
In the high-stakes world of fame, few names resonate with as much power and persistence as Aishwarya Rai Bachchan.…