Shah Rukh Khan, a renowned Bollywood actor, has always been a master of reinvention and has successfully adapted his PR strategies to stay relevant in the ever-changing industry. His recent films, Pathaan and Jawan, have once again demonstrated his ability to create buzz and achieve success at the…
Read More...
Author
78 posts
Analysis: Salman Khan’s PR strategies: A success story in celebrity PR in…
Salman Khan, a prominent figure in the Indian entertainment industry, seems to have employed effective public…
Meaning and origin of the word ‘paparazzi’
ChatGPT said:
The word "paparazzi" refers to photographers who take…
Study: Average Bollywood PR salaries face stagnation amid industry shifts
The average salary for PR professionals in Bollywood has experienced minimal growth in recent years, reflecting…
The power of Indian media coverage for global Indian artists
In the glamour industry, where stars rise and fall with the changing tides of public opinion, one factor remains…
How much does it cost to do music PR for a song or music video in India?
Music PR and Promotions for singers, music albums, songs, singles, music composers and music videos depend on which…
PR movies: Exploring Bollywood’s rare portrayal of PR professionals in…
Unlike their Western counterparts, Bollywood films often overlook the lives of publicists. However, there are a few…
The future of branding: Emerging technologies reshaping entertainment
The branding scene is undergoing a seismic shift, marking an era of profound realignment with emerging consumer…
The art of storytelling in branding
In the realm of branding, storytelling is not just a buzzword but a strategic tool that can elevate a brand from…
How Mumbai’s Bollywood PR agencies shape entertainment publicity
Mumbai, often referred to as the “City of Dreams,” is a bustling metropolis that thrives on creativity, glamour,…