India's vibrant mix of cultures, languages, and customs presents unique challenges for companies looking to promote their brands and messaging. Understanding and appealing to the country's diverse populace requires nuanced public relations strategies.
PR professionals tasked with outreach face…
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The future of PR events: Virtual experiences and hybrid models in India
The COVID-19 pandemic has accelerated existing trends in the public relations industry towards virtual and hybrid…
Battling fake news – PR firms lead efforts to promote media literacy
Public relations (PR) firms are taking a proactive stance in the battle against fake news, recognizing the need to…
What makes Dale Bhagwagar different from any Bollywood publicist ever
Dale Bhagwagar stands out as the most distinguished figure in Bollywood PR for a multitude of reasons. Having…
The unmistakable power of PR in Bollywood
Bollywood, the Mumbai-based Hindi film industry, is a massive enterprise that relies heavily on strategic public…
What is SERM and how is it beneficial to branding and PR in Bollywood?
What is the meaning of SERM? Is it a profession?
The full form of SERM is Search Engine Reputation Management…
How Bollywood actresses can secure their careers with controlled PR
In the glamorous world of Bollywood, actresses in India face a myriad of challenges, from intense competition and…
Brand partnerships and collaborations could shape the future of PR in Bollywood
Public relations (PR) plays a vital role in shaping the image of a film or a celebrity in the entertainment…
Instagram’s impact on Bollywood PR: Passing fad or game changer?
In the ever-evolving world of public relations, social media platforms have emerged as powerful tools for Bollywood…
The changing face of the Bollywood PR machinery
Bollywood, known for its glitz and glamour, has a vast and complex PR industry that works tirelessly to promote…