Bollywood public relations has always been an ever-evolving industry, adapting to the changing preferences of audiences, media outlets, and industry stakeholders. As the competition for media visibility intensifies, PR professionals are redefining their strategies to maximise exposure through…
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The truth about organic and paid PR in Bollywood
Public relations in Bollywood has always been a game of perception, but the methods used to shape that perception…
Why Bollywood PR strategies are rewriting the rules of fame
For decades, Bollywood stardom was dictated by box office success and industry networking. But in today’s…
Savan Kotecha wants to set up ‘India’s first boy band’! But it…
A new initiative to form a boy band in India has caught the industry's attention. However, its claim of creating…
Unusual media frenzy surrounds the launch of music album Legacy
The music launch of 'Legacy,' a collaborative masterpiece by legendary singer Anup Jalota and his protégé Sumeet…
Confidential PR practices that will shape Bollywood public relations by 2032
In the Indian entertainment industry, confidentiality has become a cornerstone for public relations (PR) in…
Case Study: Can Tiger Shroff and Vidyut Jammwal be labelled as actors… or…
In recent years, Bollywood has witnessed a unique transformation with actors like Tiger Shroff and Vidyut Jammwal…
Why most Bollywood talent fails to get a break
Mumbai and its glitzy Bollywood industry attract aspiring actors and actresses like moths to a flame. The lure of…
Analysis: How Alia Bhatt’s PR strategies differ from other Bollywood…
Alia Bhatt is one of the most popular actresses in Bollywood, and her PR strategies have played a significant role…
Analysis: PR strategies of Rashmika Mandanna and her brand associations
Rashmika Mandanna, a prominent figure in the Indian entertainment industry, has strategically positioned herself as…