Bollywood is one of the largest and most dynamic film industries in the world, with a huge fan following and a constant demand for fresh and engaging content. With the ever-increasing importance of digital media, the role of PR agencies has become even more crucial in shaping the public image of…
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How to select the right Bollywood publicist in today’s economic climate
In today's highly competitive Bollywood industry, having a top-notch publicist is crucial in promoting a celebrity,…
How much does a PR rep cost in Bollywood?
The cost of hiring a public relations (PR) representative in Bollywood, can vary significantly depending on a…
How PR-driven hype in Bollywood makes stars out of actors, even before their debut
Bollywood, the Hindi film industry based in Mumbai, India, is known for its larger-than-life movie productions and…
Reasons many actors feel insecure with their career
It's difficult to say why most actors may be insecure in their careers without conducting a thorough study or…
Who does PR for celebrities in Bollywood?
Public relations (PR) for celebrities in Bollywood, is typically handled by independent entertainment publicists,…
Entertainment PR: Navigating the changing landscape of the industry
As the entertainment industry continues to evolve and adapt to new technologies, the field of entertainment public…
Will OTT end the cinema hall culture of film viewers?
Over-the-top (OTT) platforms like Netflix, Amazon Prime, and Disney+ have revolutionized the way we consume…
Is there money in Bollywood PR?
Bollywood, the Hindi-language film industry based in Mumbai, India, is known for its vibrant and colourful movies…
Why do Bollywood celebrities need PR agencies?
Bollywood celebrities, like all public figures, rely on public relations (PR) agencies to manage their public image…