The branding scene is undergoing a seismic shift, marking an era of profound realignment with emerging consumer sentiments, technological advancements, and environmental consciousness. The pace of change in the industry, driven by rapid technological and social acceleration, has set the stage for an…
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The art of storytelling in branding
In the realm of branding, storytelling is not just a buzzword but a strategic tool that can elevate a brand from…
How Mumbai’s Bollywood PR agencies shape entertainment publicity
Mumbai, often referred to as the “City of Dreams,” is a bustling metropolis that thrives on creativity, glamour,…
The power of positive PR in Mumbai’s Bollywood dream factory
Within the pulsating heart of Mumbai's Bollywood dream factory, a miraculous force propels the wheels of fame and…
Unraveling the intricacies of Bollywood PR machinery
In an industry fueled by glamour, gossip, and grandiose egos, the concept of objectivity in Bollywood journalism…
Alaya F. v/s Bollywood
Alaya F, the talented actress known for her roles in Bollywood, recently shed light on the harsh realities of the…
Bollywood’s affair with ‘Samosa Critics’ and manufactured hype
In Bollywood, where dreams are peddled and fortunes are made, a nefarious underbelly has taken root – the rise of…
Jobless in Bollywood?
In Bollywood, where fame often overshadows challenges, a deeper look unveils a prevalent insecurity among many…
Procrastinate your way to fame!
Hello, busy bee!
Are you too swamped to chase your dreams? Too occupied to build your brand? Too caught up to…
Priyamani attacks Bollywood PR tactics and rues paparazzi charges
Actress Priyamani recently shared intriguing insights into Bollywood's paparazzi culture while promoting her…