The primary job of any celebrity is to appeal to the public and establish a connection with them. Only a pretty face and remarkable acting skills do not achieve this. A carefully crafted PR plan ensures that the celebrity gains attention, and the audience stays intrigued.
While good work can attract media attention, it is nearly impossible to stay in focus all the time. A good PR professional can help protect their client in the best way possible and be the fireman in case something tarnishes the reputation.
Celebrity PRs can handle rumors, scandals, and the toughest situations. Apart from this, they guide about the right opportunities for press releases / news releases and public communication.