The Indian celebrity circuit is a high-stakes game, and few play it as strategically as Deepika Padukone-Ranveer Singh and Virat Kohli-Anushka Sharma. These couples are not just stars; they are brands, and their public image seems to be meticulously managed through calculated moves in news platforms.
Building the power couple narrative
From the outset, Deepika and Ranveer have leveraged their on-screen chemistry in films like ‘Goliyon Ki Raasleela Ram-Leela’, ‘Bajirao Mastani’, and ‘Padmaavat’ to reinforce their status as Bollywood’s golden couple. Their appearances together at high-profile events, endorsements, and interviews, often seem timed with film releases or brand campaigns, ensuring maximum media traction. Even their wedding in 2018 was a lesson in exclusivity and anticipation, with carefully controlled media access and official photographs released to select news outlets.
Virat and Anushka, too, have crafted a narrative of mutual respect and partnership. Their wedding in Tuscany was a global media event, with exclusive details and images shared with leading news websites and lifestyle magazines. The couple’s joint ventures, such as their investments and philanthropic efforts, are highlighted in business and tech news portals, further cementing their image as a modern, forward-thinking pair.
The role of mainstream news and entertainment media
Mainstream news outlets and Bollywood news websites are key battlegrounds for shaping public perception. Apparently, Deepika’s team, for instance, is said known for its aggressive approach in placing stories that reinforce her position at the top of the industry. Reports of her professional achievements, personal milestones, and even controversies are often accompanied by statements or interviews that frame her in a positive light. When Deepika took a stand against a leading newspaper for publishing an inappropriate photo, the incident was widely reported as an empowering move, boosting her image as a champion of women’s rights.
Ranveer Singh’s exuberant personality is another media focus. While his flamboyant style and candid interviews have won him fans, there have been instances where his public persona was seen as over-the-top. Mainstream media coverage of such moments is often balanced by stories highlighting his professional discipline and support for Deepika, subtly steering the narrative back to his strengths.
Virat and Anushka’s media strategy seems more understated but equally effective. Coverage of their public appearances, such as recent dinner outings or joint statements during controversies, is tightly managed. When Virat faced an online controversy, their first public appearance together was covered by top news websites, with careful attention paid to their body language and mutual support. This approach ensures that the couple is seen as united and resilient, regardless of external pressures.
The business of endorsements and partnerships
Endorsements are a crucial part of the power couple image. Deepika and Ranveer have appeared together in major advertising campaigns, with coverage in business and tech news websites highlighting their influence and marketability. These stories often focus on their combined brand value, portraying them as a formidable team both on and off screen.
Similarly, Virat and Anushka are frequently featured in business and lifestyle news for their endorsements and entrepreneurial ventures. Their collaborations are framed as partnerships of equals, appealing to a modern audience that values both tradition and progressiveness.
Final Take
For Deepika-Ranveer and Virat-Anushka, managing public image seems to be a full-time job that extends far beyond social media. By leveraging mainstream news, entertainment, business, and lifestyle media, these couples have mastered the art of staying relevant, respected, and admired. Their every move is calculated, every appearance strategic – and in the world of Indian celebrity, that’s what sets the true power couples apart.