The primary job of a PR agency of a Bollywood actor/ actress is to establish a star image of their client, maintain their visibility in the public eye and manage their reputation in case of controversies.
They do this with the help of journalists and news editors who publish videos, images, personal facts, work information and other news about their PR clients on their respective media websites.
Publicists strategize communications for their clients. Thus, with a mix of active and reactive communication with the audience through media placements, PR agencies in Bollywood help their clients or their projects get publicity.