The call usually comes late in the evening, just as newsrooms are readying headlines for the next day. A story is about to break that could damage a star’s reputation, jeopardise an endorsement deal, or derail an upcoming release. Within minutes, phones ring across the city. A publicist’s voice is…
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LAUNCH REVIEW: The Ba***ds of Bollywood marks a tense breakaway moment for Aryan…
The air in the packed auditorium crackled with quiet electricity as Shah Rukh Khan stepped forward on stage in…
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The rise of artificial intelligence has already altered industries from finance to healthcare, and entertainment…
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Breaking into Bollywood is no longer about talent alone. For a new actress, the first few years determine whether…
Business growth in Bollywood PR from 1995 to 2025
In 1995 Bollywood PR was a quiet backstage operation. It was handled mostly by a small group of publicity agents…
What exactly is Bollywood PR
Bollywood PR is not just about flashing smiles on red carpets or issuing press notes for film promotions. It is a…
5 powerful strategies for transforming the dark side of Bollywood PR
Bollywood publicity is a game of optics. A calculated one. For decades it has been a playground of buzz, blitz and…
Google AI Mode and GEO bring a wake-up call for Bollywood PR pros
Something big is brewing in India’s media ecosystem. Google has just activated its highly anticipated AI Mode in…
Data storytelling reshapes Bollywood PR strategies with an AI edge
When Bollywood publicists talk about buzz, they’re no longer just chasing headlines. They’re chasing patterns. In…
What Bollywood journalists want from PR professionals
Bollywood journalists are not just looking for stories. They are hunting for precision, access and a level of…