Kya Kehna wasn’t just a film — it was a social jolt wrapped in the softness of mainstream Hindi cinema. At a time when family films revolved around saccharine tales of sacrifice or action-packed morality plays, this one walked straight into the dining rooms of middle-class India with a question…
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What Brand Aishwarya Rai Bachchan teaches us about PR
In the high-stakes world of fame, few names resonate with as much power and persistence as Aishwarya Rai Bachchan.…
Top Bollywood PR agencies: Shaping stars and movies
In the high-octane world of Bollywood, there's a powerful force working behind the scenes that's absolutely…
How power couples like Deepika-Ranveer, Virat-Anushka manage their public image
The Indian celebrity circuit is a high-stakes game, and few play it as strategically as Deepika Padukone-Ranveer…
The cost of fame: PR budgets of Bollywood A-listers vs. struggling actors
In Bollywood, stardom is not just about acting chops or box office numbers. It’s about being seen, heard, and…
Behind the curtain: Bollywood PR and the politics of publicity
In India, Bollywood stars are more than just film personalities - they are cultural heavyweights with the power to…
PR wars: Are Bollywood feuds real or manufactured for fame?
Are Bollywood feuds real or just another tool in the publicity arsenal? In an industry where every headline counts…
Instagram vs. reality: How much of a star’s life is PR-crafted?
Let’s get straight to the point. When you see a Bollywood A-lister gracing the front page of a business news…
The great Bollywood rebrand: Stars who reinvented their image
In Bollywood, where the stakes are sky-high and the spotlight never fades, staying relevant is not just an option -…
The invisible hand: How PR agencies control Bollywood narratives
Walk into any Bollywood newsroom, and you’ll feel it - the pulse, the urgency, the relentless drive to break the…