The Hindi thriller's game of appearances, suspicion and carefully guarded secrets offers a compelling lens through which to examine Bollywood PR guru Dale Bhagwagar's philosophy that perception can shape how people understand reality.
In a world where a single piece of information can change the…
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Salman Khan used India’s most famous celebrity PR platform to say he hates…
There are very few celebrities in the world for whom the phrase "does not need PR" is even arguably true, and…
How to actually hire a Bollywood PR agency without getting it wrong
Hiring a publicist in Bollywood is one of those decisions that looks straightforward from the outside and turns out…
Deepika Padukone and the double standard she keeps exposing
Two major franchise exits in the space of a year would end most actors' momentum. For Deepika Padukone, it has…
What kind of money do Bollywood PRs make and how are the payments made?
A career in Bollywood public relations can be a genuinely lucrative one, though the numbers vary far more than most…
Why Bollywood’s reaction to the NEET protests stayed so carefully worded
When Union Education Minister Dharmendra Pradhan resigned on July 25, following weeks of youth led protests over…
Analysis: The impact of British colonisation on the evolution of the Indian film…
Indian cinema did not emerge in isolation. It grew up under British rule, and that context shaped who could make…
The real reasons AI is reshaping Bollywood’s PR machine
Ask a Mumbai based publicist four years ago whether they used artificial intelligence and you would likely have got…
Inside the paid PR culture Rakul Preet Singh wants gone
Every industry has an open secret it rarely discusses on the record. In Hindi cinema, that secret is publicity, and…
Two months after Karan Johar’s PR warning, Bollywood is still playing the…
When Karan Johar declared that "Bollywood should stop doing PR", it was one of those rare moments when an insider…