In the high-octane world of Bollywood, there's a powerful force working behind the scenes that's absolutely critical to the success of stars and films alike. We're talking about PR agencies — the masterminds who craft images, manage reputations, and create the buzz that turns good films into…
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How power couples like Deepika-Ranveer, Virat-Anushka manage their public image
The Indian celebrity circuit is a high-stakes game, and few play it as strategically as Deepika Padukone-Ranveer…
The cost of fame: PR budgets of Bollywood A-listers vs. struggling actors
In Bollywood, stardom is not just about acting chops or box office numbers. It’s about being seen, heard, and…
Behind the curtain: Bollywood PR and the politics of publicity
In India, Bollywood stars are more than just film personalities - they are cultural heavyweights with the power to…
PR wars: Are Bollywood feuds real or manufactured for fame?
Are Bollywood feuds real or just another tool in the publicity arsenal? In an industry where every headline counts…
Instagram vs. reality: How much of a star’s life is PR-crafted?
Let’s get straight to the point. When you see a Bollywood A-lister gracing the front page of a business news…
The great Bollywood rebrand: Stars who reinvented their image
In Bollywood, where the stakes are sky-high and the spotlight never fades, staying relevant is not just an option -…
The invisible hand: How PR agencies control Bollywood narratives
Walk into any Bollywood newsroom, and you’ll feel it - the pulse, the urgency, the relentless drive to break the…
Paid news & planted stories: The dark side of the Bollywood PR machinery
Bollywood is not just about the films you watch; it’s about the stories you consume in the media. Behind every…
Why do A-listers switch PR teams? Inside the high-stakes world of Bollywood’s PR…
In Bollywood, image is the currency of power. Every headline, every interview, every whisper in the press can tip…