For decades, Bollywood stardom was dictated by box office success and industry networking. But in today’s fast-paced media-driven world, PR strategies have taken centre stage, reshaping how fame is built and sustained. Bollywood publicists are no longer just facilitators of news; they are architects…
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Savan Kotecha wants to set up ‘India’s first boy band’! But it…
A new initiative to form a boy band in India has caught the industry's attention. However, its claim of creating…
Shah Rukh Khan’s perspective on dedication resurfaces amid 90-hour workweek debate
As discussions about the potential introduction of a 90-hour workweek continue to spark controversy, a…
Unusual media frenzy surrounds the launch of music album Legacy
The music launch of 'Legacy,' a collaborative masterpiece by legendary singer Anup Jalota and his protégé Sumeet…
Confidential PR practices that will shape Bollywood public relations by 2032
In the Indian entertainment industry, confidentiality has become a cornerstone for public relations (PR) in…
Case Study: Can Tiger Shroff and Vidyut Jammwal be labelled as actors… or…
In recent years, Bollywood has witnessed a unique transformation with actors like Tiger Shroff and Vidyut Jammwal…
Why most Bollywood talent fails to get a break
Mumbai and its glitzy Bollywood industry attract aspiring actors and actresses like moths to a flame. The lure of…
Analysis: How Alia Bhatt’s PR strategies differ from other Bollywood…
Alia Bhatt is one of the most popular actresses in Bollywood, and her PR strategies have played a significant role…
Analysis: PR strategies of Rashmika Mandanna and her brand associations
Rashmika Mandanna, a prominent figure in the Indian entertainment industry, has strategically positioned herself as…
Analysis: Ranbir Kapoor’s unconventional PR strategy and how he maintains…
Ranbir Kapoor, one of the most popular Bollywood actors, has been known for his unconventional approach to public…