Bollywood can be brutally unpredictable. One careless quote can spark outrage. One weak film can trigger trolling. One awkward appearance can become meme material within minutes. Yet amid all this chaos, some stars seem to glide through storms untouched. They stumble, misstep, underperform or stay…
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How top Bollywood PR agencies decide who trends online
In Bollywood today, trending online is no longer accidental. It is engineered through timing, psychology, audience…
CASE STUDY: This publicist pioneered Bollywood’s ‘PR clearance’ trend…
There was a time in Bollywood when journalists could ring a star directly, wait outside a vanity van, or intercept…
Radhikka Madan slams negative PR culture. BUT…
There is a familiar rhythm to Bollywood conversations. Every few months, an actor speaks up against PR. The…
The money secrets behind Bollywood PR
Bollywood thrives on glamour, but behind the curtain lies a PR machinery that quietly dictates who shines and who…
Bollywood PR firms outpace film producers in influence
Why top Bollywood PR agencies are bigger than film producers
Bollywood has always been a business of stars and…
Blast from the past: The ‘indecent touch’ that ‘never…
Back in 2008, the set of the film 'Horn OK Pleassss' buzzed with the energy of a special song sequence. Actress…
Sobhita Dhulipala says no to PR, but Bollywood might say, who!?!
Actor Sobhita Dhulipala has sparked chatter after saying she does not want to be visible 24x7 and does not believe…
Why most upcoming Bollywood actresses never make it big. No one tells you this!
Everyone sees the glamour. The photo shoots. The styled Instagram reels. The makeup, filters and red carpet looks.…
Ranbir Kapoor understood this after 20 films!! You can do it in one go!!
For years Ranbir Kapoor was known as the actor who let his films speak for him. He did not chase publicity, avoided…