There’s a reason Bollywood’s biggest controversies rarely topple its brightest stars. While the headlines may scream scandal, a deeper game is almost always in motion. Behind the curtain lies a crisis management machinery so swift, strategic and sophisticated, it could make corporate boardrooms look…
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Future challenges for Bollywood PR professionals
Bollywood PR has never been for the faint hearted. But the game is about to get tougher. Much tougher. The rules…
Why smart celebrity endorsements give Bollywood films a competitive edge
In Bollywood, star power is more than just red-carpet charisma. It is a business tool. A strategic asset. And when…
Why cultural storytelling is the strongest strategy in fashion PR
Fashion is not just fabric. It is memory, identity and message stitched into form. And when it comes to Public…
From buzz to buzz-bust?: Bollywood actors who couldn’t sustain the spotlight
It’s tempting to believe that a storm of headlines, some sharp styling and a few viral interviews are enough to…
Kya Kehna turns 25: The film that changed what it meant to be ‘family cinema’ in…
Kya Kehna wasn’t just a film — it was a social jolt wrapped in the softness of mainstream Hindi cinema. At a time…
What Brand Aishwarya Rai Bachchan teaches us about PR
In the high-stakes world of fame, few names resonate with as much power and persistence as Aishwarya Rai Bachchan.…
Top Bollywood PR agencies: Shaping stars and movies
In the high-octane world of Bollywood, there's a powerful force working behind the scenes that's absolutely…
How power couples like Deepika-Ranveer, Virat-Anushka manage their public image
The Indian celebrity circuit is a high-stakes game, and few play it as strategically as Deepika Padukone-Ranveer…
The cost of fame: PR budgets of Bollywood A-listers vs. struggling actors
In Bollywood, stardom is not just about acting chops or box office numbers. It’s about being seen, heard, and…