Let’s get real - the public relations industry is no longer just about press releases, phone calls and schmoozing editors at business or Bollywood news websites. The PR playbook is being rewritten by artificial intelligence. AI is now the backstage manager, the scriptwriter and sometimes even the…
Read More...
Bollywood actors out of work and out of touch
Imagine this. You’ve spent years refining your craft, hustling for auditions, shooting late nights, dreaming of…
What makes this Indian PR maven the most famous publicist in India
Dale Bhagwagar is a name that resonates across Bollywood, business, and media circles with an undeniable air of…
Emerging trends shaping Bollywood public relations
Bollywood public relations has always been an ever-evolving industry, adapting to the changing preferences of…
The truth about organic and paid PR in Bollywood
Public relations in Bollywood has always been a game of perception, but the methods used to shape that perception…
Why Bollywood PR strategies are rewriting the rules of fame
For decades, Bollywood stardom was dictated by box office success and industry networking. But in today’s…
Savan Kotecha wants to set up ‘India’s first boy band’! But it…
A new initiative to form a boy band in India has caught the industry's attention. However, its claim of creating…
Shah Rukh Khan’s perspective on dedication resurfaces amid 90-hour workweek debate
As discussions about the potential introduction of a 90-hour workweek continue to spark controversy, a…
Unusual media frenzy surrounds the launch of music album Legacy
The music launch of 'Legacy,' a collaborative masterpiece by legendary singer Anup Jalota and his protégé Sumeet…
Confidential PR practices that will shape Bollywood public relations by 2032
In the Indian entertainment industry, confidentiality has become a cornerstone for public relations (PR) in…