In the high-octane world of Bollywood, there's a powerful force working behind the scenes that's absolutely critical to the success of stars and films alike. We're talking about PR agencies — the masterminds who craft images, manage reputations, and create the buzz that turns good films into…
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Bollywood publicity
The changing face of the Bollywood PR machinery
Bollywood, known for its glitz and glamour, has a vast and complex PR industry that works tirelessly to promote…
What are the best PR agencies in Bollywood?
Bollywood is one of the largest and most dynamic film industries in the world, with a huge fan following and a…
Is there money in Bollywood PR?
Bollywood, the Hindi-language film industry based in Mumbai, India, is known for its vibrant and colourful movies…
Have selfies made professional photographers redundant?
Selfies have become a popular way for people to capture and share images of themselves, often using their…
Why filmstars engage in shocking publicity stunts
There are many reasons why filmstars engage in shocking publicity stunts. Some of the main reasons include:
To…
Why is gossip, spice, and controversy essential for Bollywood PR?
The highly competitive entertainment industry requires celebs and personalities to stay in the limelight to…
What does a PR agency of a Bollywood actor/actress do?
The primary job of a PR agency of a Bollywood actor/ actress is to establish a star image of their client, maintain…
What does a PR team mean in Bollywood?
A PR team in Bollywood is often the driving force behind the success of an actor or new release. It is responsible…
Do PR agencies handle hype and crisis management?
Ideally, PR agencies are supposed to handle all aspects of celebrity branding.
However, though most Bollywood…