Bollywood, the Hindi film industry based in Mumbai, India, is known for its larger-than-life movie productions and glamorous star actors. Over the years, the industry has also gained a reputation for using public relations (PR) strategies to create hype around actors, even before they make their…
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PR strategies
Who does PR for celebrities in Bollywood?
Public relations (PR) for celebrities in Bollywood, is typically handled by independent entertainment publicists,…
Why filmstars engage in shocking publicity stunts
There are many reasons why filmstars engage in shocking publicity stunts. Some of the main reasons include:
To…
How spending monies on branding is a lucrative long-term investment for…
Spending money on image building, branding, and public relations is a very lucrative long-term investment for…
How Public Relations can be extremely profitable for celebrities and businesses
Public relations, also known as PR, is the practice of managing the spread of information between an individual or…
What does a PR team mean in Bollywood?
A PR team in Bollywood is often the driving force behind the success of an actor or new release. It is responsible…