In an industry fueled by glamour, gossip, and grandiose egos, the concept of objectivity in Bollywood journalism often feels like a squared circle.
How can one remain unbiased and impartial when the very fabric of Bollywood is woven with subjectivity, hype and orchestrated narratives by Bollywood…
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Alaya F. v/s Bollywood
Alaya F, the talented actress known for her roles in Bollywood, recently shed light on the harsh realities of the…
Bollywood’s affair with ‘Samosa Critics’ and manufactured hype
In Bollywood, where dreams are peddled and fortunes are made, a nefarious underbelly has taken root – the rise of…
Jobless in Bollywood?
In Bollywood, where fame often overshadows challenges, a deeper look unveils a prevalent insecurity among many…
Procrastinate your way to fame!
Hello, busy bee!
Are you too swamped to chase your dreams? Too occupied to build your brand? Too caught up to…
Priyamani attacks Bollywood PR tactics and rues paparazzi charges
Actress Priyamani recently shared intriguing insights into Bollywood's paparazzi culture while promoting her…
The role of public relations in promoting Indian tourism
India's tourism industry has seen steady growth in recent years, with both domestic and international tourism on…
Cultural sensitivities and PR challenges in India’s diverse market
India's vibrant mix of cultures, languages, and customs presents unique challenges for companies looking to promote…
The future of PR events: Virtual experiences and hybrid models in India
The COVID-19 pandemic has accelerated existing trends in the public relations industry towards virtual and hybrid…
Battling fake news – PR firms lead efforts to promote media literacy
Public relations (PR) firms are taking a proactive stance in the battle against fake news, recognizing the need to…