Bollywood, the Hindi film industry based in Mumbai, India, is known for its larger-than-life movie productions and glamorous star actors. Over the years, the industry has also gained a reputation for using public relations (PR) strategies to create hype around actors, even before they make their…
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Reasons many actors feel insecure with their career
It's difficult to say why most actors may be insecure in their careers without conducting a thorough study or…
Who does PR for celebrities in Bollywood?
Public relations (PR) for celebrities in Bollywood, is typically handled by independent entertainment publicists,…
Entertainment PR: Navigating the changing landscape of the industry
As the entertainment industry continues to evolve and adapt to new technologies, the field of entertainment public…
Will OTT end the cinema hall culture of film viewers?
Over-the-top (OTT) platforms like Netflix, Amazon Prime, and Disney+ have revolutionized the way we consume…
Is there money in Bollywood PR?
Bollywood, the Hindi-language film industry based in Mumbai, India, is known for its vibrant and colourful movies…
Why do Bollywood celebrities need PR agencies?
Bollywood celebrities, like all public figures, rely on public relations (PR) agencies to manage their public image…
Have selfies made professional photographers redundant?
Selfies have become a popular way for people to capture and share images of themselves, often using their…
Why filmstars engage in shocking publicity stunts
There are many reasons why filmstars engage in shocking publicity stunts. Some of the main reasons include:
To…
How spending monies on branding is a lucrative long-term investment for…
Spending money on image building, branding, and public relations is a very lucrative long-term investment for…